Six Months to the Day

So, it’s February the 20th, which makes it exactly six months since The Adventures of Whatley Tupper went live on Amazon’s DTP (now KDP).  I started this blog primarily so that other unpublished authors interested in self-publishing could have an idea what to expect.  So, how are things going?

First, an updated sales graph:

You can actually see the slope of the graph change from Christmas onwards.  It begins a little to the left of the last big spike, which was my Kindle Nation Daily sponsorship.  Overall, I’m pleased.  I never had great expectations about how my ebooks would sell–honestly, I expected one a week, or so, at least for the first few months.  So, now that I’m averaging a couple a day since Christmas, I’m pleased.  I think anyone who is self-publishing for the first time should be pleased with that.  Yes, there are the Amanda Hockings and Victorine E. Lieskes and H.P. Malloys who went from complete unknowns to extremely successful writers in a matter of 6 months, and rightfully serve as an inspiration to many.  But, they are the outliers.  They’re the outliers of outliers.  The Adventures of Whatley Tupper has sold around 450 through Amazon.com, and it’s generally been in the #20 000 – #50 000 ranking range, which still puts it ahead of almost three-quarters of a million other ebooks.  If you’re a self-published author, that’s how much competition you have.  So, like I said, I’m happy with what The Adventures… is doing.  I didn’t get into this to make money.  I self-published to get my writing out.  Anyone who’s written for a long time and suffered through countless rejection letters knows what I mean.  You just want to get your work out.

I should make a point about The Year We Finally Solved Everything.  Unlike The Adventures…, there’s nothing gimmicky about it.  It’s not genre fiction.  I’m not sure what genre it fits into, perhaps on the edge of Literary, which is why it sells much, much less–probably at a ratio of 1:10 compared to The Adventres….  If you look at all the top self-published books, they are all genre books, with thrillers and paranormal romance (of course) being the biggest sellers.  I do feel (although this is just what my gut tells me) that Kinde owners don’t represent a complete cross-section of readers.  I think the people who would be more inclined to buy a more ‘literary-like’ novel are the same people who are reluctant to give up paper books.  Combined with the fact that such books are rarely ever big sellers, I expect The Year We Finally Solved Everything to continue selling like this.  That said, I’m still planning on releasing another similarly-non-categorical novel later this year, and I have no expectations of it selling a lot.

So, six months in, I can’t complain.  The entire process has pushed me to write more than I have in years, which is perhaps the most important consequence.  I feel like I have a voice, even if it’s a small voice, and that’s fine.  I never wanted to yell.

Finally, I wonder what things will look like in 5 years.  I don’t mean in regards to my sales, but instead concerning the model of self-publishing.  Right now, Amazon dominates, and, honestly, I like it this way, because I think Amazon has a very good model that is good to authors.  But, who knows what will change.   Because it will.  And hopefully for the better… hopefully…

Whatley in 2010

I’m back in Vancouver, a city with the following adjectives for rain in typical weather forecasts: mist, drizzle, light rain, showers, rain with snow at higher elevations, thunder showers, periods of rain, and heavy rain.

So, it’s the last day of 2010, and here are all my sales for “The Adventures of Whatley Tupper” at Amazon.com:


Take this for what it is: one person’s sales for a first book, without any previous publishing credits, contacts or experience.  I’ve learned a fair number of things over these last four months (crap, it’s only been 4 months!  It feels so much longer since I discovered Amazon’s DTP) but I most certainly have a hell of a lot more to learn.

Some points of interest labeled on the graph…

A: This was my first 99 cent sale, which lasted an entire week (in general, the standard price has been $2.99 otherwise)

B: This was my KND daily sponsorship on October 8th.  One look at this graph explains why I am such a fervent supporter of this.

C: My feature on DailyCheapReads.com, followed by a customer discussion at Amazon.com where a reader, who discovered the book at DailyCheapReads liked the book and started a thread which had postings for several days.

D: My second 99 cent sale, which only lasted 3 days in mid-November.

E: The days after Christmas, in which I’ve noticed a slight uptick in the rate if sales, from just under an average of 1 a day to more than 1 a day.  Although, it’s only been a week, so it’s far too early to tell if this will last.

Notice, unfortunately, that I had a KindleBoards book of the day, between C and D, which doesn’t really show on the graph.

So, take what you will from this data.  If you’re in the same situation that I was back in the summer (an unpublished author, completely ignorant to the world of epublishing), then perhaps you can make your own judgments about what worked and what didn’t.

And have a happy new year.  I have several promotions for “The Adventures of Whatley Tupper” set up for January, and I’ll detail them throughout the month.

 

 

111.13

So, I got my first royalty cheque in the mail today, and it was a cool feeling.  I hoped I would get one before Christmas, and now it seems they will be mailed monthly.  Some points of interest:

  • I was paid for August and September only at this point
  • Cheques (I guess I should write checks since they’re coming from the States) are only mailed out once the amount exceeds $100 USD if your an international (non-American) author
  • I didn’t have any tax withheld, which is what should happen, although I’ve read of other Canadian authors having a hell of time filling out paperwork to avoid an automatic 33% deduction–which never made sense.  Why would non-American authors pay tax to the IRS?
  • Royalty payments seem to be mailed out about 6-8 weeks after the respective month they are for

Not much else to say.  I’m tempted to not cash it, but, dammit, Amazon doesn’t need my money.  I’ve always remained adamant that as in independent author, I can’t get hung up on how much I’m getting paid.  I’ve always written because it’s something I love doing.  But, at the same time, it’s the first time I’ve ever been paid for something I’ve written, which is quite gratifying.  I guess I’m a professional author now.

Ha!

Quiet Times

I wasn’t planning on updating my sales figures for “The Adventures of Whatley Tupper” beyond this point, but several people have asked me to continue.  I guess we all like to compare.  I’m not going to be as regular with it, and I’m not going to update my spreadsheet everyday–that was just getting annoying–but I will, from time to time, update my total sales.  I must say, since the burst of sales in the first half of November, from my Amazon 99 cent sale and ending with the KindleBoards Book of the Day sponsorship, things have been very, very, very quiet.  Like, 2 sales in the last week quiet.  Like, the quietest week I’ve had since publishing, quiet.  Now, that’s some quiet.

I noticed after my Kindle Nation Daily sponsorship spike that sales really flattened out, so perhaps this is related.  I’m not sure.  I guess, I have no idea where most of my sales for Whatley Tupper come from anymore.  I don’t believe anything really comes from forums, like KindleBoards or MobileReads, the people at those sites have seen my books already.  I don’t know how people stumble upon my books and buy one.  I presume through reading a blog review, some word of mouth.  Whatever it is, there’s no much happening.  But, I fine with it for now.  These are quiet times.  I’m still hoping for a few blog reviews before Christmas, and I have another KND sponsorship for Whatley in early January.  So, I know things will look up in the future.

Or, I hope things will look up in the future.

The Trap of Self-Promotion

I was inspired by a comment left to one of my posts about a month ago, about how author self-promotion is a myth.  It’s been something I’ve been thinking about quite a lot ever since, and it’s encouraged me to work harder.

To explain…

I wrote my first novel in 5 weeks when in was 22 years old in 1998.  I made it up as I went.  It had several titles, eventually I went with “El Presidente.”  It was more of a test to see if I could actually write a novel–I tried starting one when I was in high school, but I couldn’t put together a story on paper that was intricate enough to warrant 50 000+ words.  After that first novel though, I wrote another one in 4 weeks that same summer.   It was called “Well Past Midnight.”  This one, I thought was going to it.  It would be published.  After all, how many people actually write novels?  And good ones, at that?!

Of course, it never got published.  It wasn’t good, but more importantly, I didn’t have a clue about how to get a book published.  But I was young, I was full of ideas, I could type quickly, and kept working.  The next year, I finished my third novel in three months–a long, drawn out process, I thought at the time–a science fiction novel, “How the World Ends.”  This one, I really focused on the editing, revising five, six, seven times.  This was unheard of for me.  All told, I spent a year on it, and felt that this might be my masterpiece.  I’d already accepted that my last couple novels were crap.  This was it.  I’d learned how to submit to publishers, I thought.  And of course, nothing happened.  So, I spend a year and a half on my next novel, “Decaf,” and that seems like a really long time.  Surely, this will be the one.

I wrote my fifth novel a year later, “The Affluentials,” but it took me nearly a year to write the draft, then a year to edit it.  I felt that this had a better chance at getting published.  It wasn’t science fiction.  It was about a man who worked in an office.  And I’d never once worked in an office.  So, unsurprisingly, it was never published.

I started to get the point.   It wasn’t easy to get published.  My next novel, I spent a year writing the draft, and a couple of years editing it.  “The Importance of Being Keegan,” it was called.  I still like the title.  The book, not so much.  Tried getting it published, no luck.  I’d realized that writing is a long, drawn out process.  There was no need in rushing things.  If was ever going to be published, it would be one something that I had really taken my time with.  I used to write every day, every other day, but soon I was writing once a week, maybe once a month.  I’d start a new draft and give up on it.  I had many false-starts after this.   I didn’t want to write for the sake of writing.  I wanted to write something I felt strongly about.  And so, I stopped writing.  I always thought of stories, but I didn’t write.

In this same time, I worked on and off on “The Adventures of Whatley Tupper,” with my friend, Daniel Pitts.  We emailed back and forth, but it was leisurely.  Again, there was no rush.  This book would probably never be published, so why hurry?  This book took three years of writing, two years of editing.  Five years to pen 100 000 words between two people.  Hardly efficient.

Things changed slightly with when I wrote the draft of “The Year We Finally Solved Everything” in the first half of 2008.  It came to be faster than any book in years.  But I still couldn’t publish it.  I had more bites than ever before, including some fantastic editorial advice from Arsenal Pulp Press, but no contracts.  I wasn’t surprised, it was just a fact.

So, when I learned how easy it was to self-publish, suddenly everything was up to me.  I could release anything I wanted.  I could blame no one else.  I started with “The Adventures of Whatley Tupper” because it seemed like an easier sell.   I would spend hours a day online, trying to find ways to promote it.  I became obsessed with checking sales reports, checking forums, checking my inbox, checking Amazon discussions, checking, checking, checking.  Excited when my sales count would tick up.  When someone expressed some interest in my book.

But I wasn’t writing, and that’s what I need to be doing.  After years of not expecting to get published, I forgot how to write each and every day.  But, if there ever was a time to write for the sake of writing, this would be it.  Now, I know that I will be able to publish my next book.  The only question is, will it be any good?  Well, I won’t know until I write it.  And so, I need to keep writing.   I need to find that spark, that energy I had when I was 22–not because I was young, because I’m still young–because I was oblivious to the hurdles that faced me.  There are no hurdles anymore.

OK, this was rather long-winded and off-topic, but these last few weeks, I’ve written more than I have in years.  And, more importantly, I feel good about what I’m writing.  Whenever I feel tempted to check out KindleBoards, I think I should write instead.  Hell, there’s only so much self-congratulating one man needs to read.

There’s no better promotion than someone reading your book, thinking it’s great, and telling someone else–whether in person or online somehow.  The more books an author has, the more this will happen.

Eleventh Week in Review

 

Look at me, cutting to the chase with the graphs.  Not much time to write at this time.  Not much else to say.  A lull in the middle of the week, altogether fairly slow, but not terrible.  Whatley Tupper is the KindleBoards Book of the Day on the 14th, so I’ll hold off with next week’s update until after that.

 

Don’t Discount the Discussions

The Amazon Customer Discussions, that is.  On Sunday evening, I posted a new thread, promoting my book and the fact that I was lucky enough to get a nice review from J.A. Konrath.  It was fairly shameless promotion, but when you’re doing stuff online, it’s a lot easier to be shameless.  The thread is here (and please join the conversation!).  Well, I was also lucky enough to inadvertently start and argument on the board about whether or not an author should be promoting a book there (I think slightly more people were in favour), and this had the side-effect of keeping my topic on the first page, garnering a lot of hits from people.  Although I don’t believe it’s possible to view how many views a customer discussion has had, every time a volley of posts came in, I sold a few copies.  Many people in the thread said they bought a copy because they found the posts funny.

I think until now I’d discounted how valuable the Amazon Customer Discussions are.  I can honestly say that they have led to more sales of my book than any other single thing I’ve done.  While I’ll update the sales on the weekend, I’ve had a better start to the week than I did when I dropped the price to 99 cents.  I’m sure there’s some residual effects from having a couple of positive reviews on blogs, but, again, when there’s no action on my thread, not much happens.  If a number of people start replying to me and each other, I sell one, two, maybe three copies in short period of time.  It’s taken me by surprise.

Ironically, the argument that began in my post began because some people didn’t want authors clogging up discussions with their promotions.  So, I’d feel bad about writing this post, except that I know that not a lot of people are going to read this, so I’m not afraid of causing a flood of new postings at Amazon…