Happy Birthday, Whatley Tupper

It’s been exactly a year since I clicked the “publish” button on the Amazon KDP site.  Not the most climactic way to have something released, but it was still an exciting day for me.

It’s been a good year.  I didn’t know what to expect, and so perhaps that meant my expectations were low, but things have come together pretty well.  No, I haven’t had any bestsellers, Whatley Tupper didn’t go viral, I haven’t retired to focus on my writing.  But that doesn’t meant hat things haven’t gone well.  Whatley Tupper was a book that Daniel and I knew was weird and funny and yet it sat, collecting dust as they say, for several years.  With the current publishing climate, I don’t think The Adventures of Whatley Tupper would have ever been released in the traditional manner.   And now it’s out, almost 12 000 copies floating around in the various Kindles around the world.  Of course, the vast majority of those copies were downloaded for free during a five day stretch in June and I’m sure most of those haven’t even been opened–but compared to sitting in a box under my bed just a year ago, 12 000 is pretty impressive, at least I think so.

It’s been a while since I released a sales graph, and so there is it.  That one five-day spike really screws with the vertical scale and smooths out all the many jagged slopes on either side, but it sure shows how dramatic the effect of a free book is.  The Year We Finally Solved Everything is still free after more than two months (although I don’t know why) and while it’s always been a much less marketable book, it’s actually my most downloaded book.  Until publishing using KDP, The Year We Finally Solved Everything was, at best, destined to be published by some small Canadian press, most of which only release a couple of thousand copies and offer small, $500 – $1000 advances.   I don’t care about the money, so I’m fine with it remaining free.  As far as I know, it will remain free for years.  Amazon works in mysterious ways.

It’s been a great year although I know I could have done a lot more to promote my books.  I find it difficult to get into the social media game.  I just don’t really enjoy facebook or chatting on online forums or tweeting my thoughts.  I don’t even like talking on the phone.   Kindle Boards has been great to ask questions and learn of new developments, but I’m not interested in spending much time on these places each day–this is not a slight to anyone on these places, it’s just not me.  I just can’t do it–I’d rather spend my time writing or editing or planning.  Which means that I’m cutting myself off from a lot of potentially influential people.  I know.  And I used to care more about this.  And maybe I’ll care more about this in the future.   Yeah, receiving royalty cheques is always cool, but that’s not been the best part.  Until a year ago, I’d been writing for more than a decade with having anything published.  There were several close calls, a few broken promises, and even a scam, but nothing in the end published.  That has a way of diminishing a man’s desire to write, of his inspiration.  But in these last months I’ve been writing more than I have in ten years.  I have more ideas than time to get them down.  If anything, I have to keep myself from clicking that ‘publish’ button too soon, without taking the time to make sure that I’m releasing my best work.   A year ago I became liberated and I’m still relishing my new-found freedom.  It’s all up to me.  That is the greatest feeling.  I always loved writing, but now I have more of a reason to write.  Because I can put it out there.  And someone might read it.  And someone might love it.  And someone might hate it.  And someone might shrug indifferently towards it.  But it’s out there.  It’s not sitting in a box under my bed.

Happy Birthday…


Six Months to the Day

So, it’s February the 20th, which makes it exactly six months since The Adventures of Whatley Tupper went live on Amazon’s DTP (now KDP).  I started this blog primarily so that other unpublished authors interested in self-publishing could have an idea what to expect.  So, how are things going?

First, an updated sales graph:

You can actually see the slope of the graph change from Christmas onwards.  It begins a little to the left of the last big spike, which was my Kindle Nation Daily sponsorship.  Overall, I’m pleased.  I never had great expectations about how my ebooks would sell–honestly, I expected one a week, or so, at least for the first few months.  So, now that I’m averaging a couple a day since Christmas, I’m pleased.  I think anyone who is self-publishing for the first time should be pleased with that.  Yes, there are the Amanda Hockings and Victorine E. Lieskes and H.P. Malloys who went from complete unknowns to extremely successful writers in a matter of 6 months, and rightfully serve as an inspiration to many.  But, they are the outliers.  They’re the outliers of outliers.  The Adventures of Whatley Tupper has sold around 450 through Amazon.com, and it’s generally been in the #20 000 – #50 000 ranking range, which still puts it ahead of almost three-quarters of a million other ebooks.  If you’re a self-published author, that’s how much competition you have.  So, like I said, I’m happy with what The Adventures… is doing.  I didn’t get into this to make money.  I self-published to get my writing out.  Anyone who’s written for a long time and suffered through countless rejection letters knows what I mean.  You just want to get your work out.

I should make a point about The Year We Finally Solved Everything.  Unlike The Adventures…, there’s nothing gimmicky about it.  It’s not genre fiction.  I’m not sure what genre it fits into, perhaps on the edge of Literary, which is why it sells much, much less–probably at a ratio of 1:10 compared to The Adventres….  If you look at all the top self-published books, they are all genre books, with thrillers and paranormal romance (of course) being the biggest sellers.  I do feel (although this is just what my gut tells me) that Kinde owners don’t represent a complete cross-section of readers.  I think the people who would be more inclined to buy a more ‘literary-like’ novel are the same people who are reluctant to give up paper books.  Combined with the fact that such books are rarely ever big sellers, I expect The Year We Finally Solved Everything to continue selling like this.  That said, I’m still planning on releasing another similarly-non-categorical novel later this year, and I have no expectations of it selling a lot.

So, six months in, I can’t complain.  The entire process has pushed me to write more than I have in years, which is perhaps the most important consequence.  I feel like I have a voice, even if it’s a small voice, and that’s fine.  I never wanted to yell.

Finally, I wonder what things will look like in 5 years.  I don’t mean in regards to my sales, but instead concerning the model of self-publishing.  Right now, Amazon dominates, and, honestly, I like it this way, because I think Amazon has a very good model that is good to authors.  But, who knows what will change.   Because it will.  And hopefully for the better… hopefully…

A Week of Stat-Celibacy

OK, I spend too much time checking my sales reports. Not that it takes a long time to check, but I check way too often. At least 10 times a day. Sometimes a lot more. When I first publishing “The Adventures of Whatley Tupper” in August, I would check so often that it detracted from writing. Now, that’s not the case anymore, but sometimes I think it’s a little sad… and perhaps a sign of some sort of addiction. Not that a sales-report-addiction should lead to missing teeth and emaciated ribs, but it certainly can’t lead to anything positive, either.

So, I’m not going to check for a week, starting Saturday at noon. It’s an absolutely ridiculous challenge to myself–ridiculous because it shouldn’t prove to be a challenge at all. But I think it will be difficult. I wonder if I’ll lose sleep? Maybe I’ll end up being much more clear-headed.

Or maybe I’ll give up come Tuesday.

Whatley Loves KND

So, the second Kindle Nation Daily Sponsorship for “The Adventures of Whatley Tupper” was on Friday, and here’s the updated sales:

About 80 sales can be attributed to the ad, which compares to 65 the last time.   Having more reviews surely helped this time around.  Again, I have to say that I am always impressed with the effectiveness of the KND sponsorship.  No other advertising tool that I’m aware of comes even close.  And these sales do not include people who would have downloaded samples and have not yet made a purchase.

Of note: I sold more than last time (which was in early October) but my sales ranking didn’t come near my previous peak (in October, my ranking made it into the 500’s, this time no higher than the 1300’s).  This shows that people are buying a lot more ebooks of late–which is good news for any author, except for those obsessed with their sales rankings.  I would guess that Amazon Kindle book sales must be close to double what they were back in the autumn.  I think that at this rate, in another year or two cracking the 10 000 mark will become quite an acheivement.

Finally, I have three more KND sponsorships lined up: Mid-March for “The Year We Finally Solved Everything,” early April for “Whatley Tupper” and April 30th for the release of “The Redemption of Mr. Sturlubok.”




Whatley in 2010

I’m back in Vancouver, a city with the following adjectives for rain in typical weather forecasts: mist, drizzle, light rain, showers, rain with snow at higher elevations, thunder showers, periods of rain, and heavy rain.

So, it’s the last day of 2010, and here are all my sales for “The Adventures of Whatley Tupper” at Amazon.com:

Take this for what it is: one person’s sales for a first book, without any previous publishing credits, contacts or experience.  I’ve learned a fair number of things over these last four months (crap, it’s only been 4 months!  It feels so much longer since I discovered Amazon’s DTP) but I most certainly have a hell of a lot more to learn.

Some points of interest labeled on the graph…

A: This was my first 99 cent sale, which lasted an entire week (in general, the standard price has been $2.99 otherwise)

B: This was my KND daily sponsorship on October 8th.  One look at this graph explains why I am such a fervent supporter of this.

C: My feature on DailyCheapReads.com, followed by a customer discussion at Amazon.com where a reader, who discovered the book at DailyCheapReads liked the book and started a thread which had postings for several days.

D: My second 99 cent sale, which only lasted 3 days in mid-November.

E: The days after Christmas, in which I’ve noticed a slight uptick in the rate if sales, from just under an average of 1 a day to more than 1 a day.  Although, it’s only been a week, so it’s far too early to tell if this will last.

Notice, unfortunately, that I had a KindleBoards book of the day, between C and D, which doesn’t really show on the graph.

So, take what you will from this data.  If you’re in the same situation that I was back in the summer (an unpublished author, completely ignorant to the world of epublishing), then perhaps you can make your own judgments about what worked and what didn’t.

And have a happy new year.  I have several promotions for “The Adventures of Whatley Tupper” set up for January, and I’ll detail them throughout the month.



Pre-Christmas Musings

So, I’m in the city of Calgary, Alberta, for a little stint, visiting family.  A city as clean and with as much character as a show home.

I’ll update my sales graph when I return to Vancouver, but things have been slow but steady with The Adventures of Whatley Tupper.  And I’m pleased with where things are, over 250 sales and new ones coming in every day or so.  I’m not putting any work into promotion for it these days, so this seems the be its natural rate of sales.   Nothing much, but more than I thought when I started back in August.  I thought, being an unknown author releasing a book among thousands of other unknown authors, that I’d be lucky to get a sale a week.   The fact that, somehow, customers find my books amazes me.  I wish I knew how much was word of mouth, how much was random searches, how much was dumb luck, how much was seeing an old review on a blog.

It’s easy to get hung up on comparisons, however, and it’s easy to find blogs or forum posts with successful authors detailing their many, many sales.  Like I’ve written before, I set up this blog because I wanted to detail the nitty-gritty details of my experiences knowing that I most likely would be average.  I think I’ve shown how an average unknown author does.  But it’s hard, when reading how author _______ just sold 1000 books in the last couple weeks and only started this summer, to think, “What am I doing wrong?”  I live a comfortable life a teacher in Canada (probably one of the best places in the world to be a teacher, as a side note) and I don’t need the money and I write because I love writing and now I publish because I love knowing that other people can read my work if they want to (or if they can find it).  But, lately, I find boards like KindleBoards have too many threads where people are declaring/boasting about sales and I don’t think it’s healthy.  I dare you to click on that link and not find a thread on the first page about someone’s new milestone.  I understand the pride one feels when these sales numbers are reached, but there seems to be too much focus on this of late.  It feels tacky.  I feel that writers are artists and we shouldn’t be talking about sales so much.

And I realize the irony here.  This is why I’m writing this post.  This blog began as a detail of my sales history.  But I’m growing bored with that, and you can definitely see from my posts that I’m not bragging.  I’ve received $111.13 so far in four months.  I’d make that much at McDonald’s in a couple of shifts.

Or maybe I’m just a complete hypocrite.   This is entirely possible.  Just because I don’t think I’m a hypocrite means nothing.  Nobody thinks they are a hypocrite.  Interesting.

Anyhow, let’s wrap this up, high-school essay style, and reiterate my thesis statement (if there was one):  In conclusion, the online indie-author community seems be getting increasingly focused on sales and money, and perhaps I’m part of the problem.


KND and The Year We Finally Solved Everything (Part 2)

So, two days ago, The Year We Finally Solved Everything was the KND sponsor, and my goal was to sell 40 copies.  I sold… 35, which is roughly half of how things when with Whatley Tupper after this amount of time.  Not surprising, and while I’m a little short of my goal, it still pretty much pays for itself.  And this doesn’t take into account anyone who downloaded the sample only to purchase it a week or so later.  As well, if this leads to one or two reviews, it definitely makes it worthwhile.

Overall, even though this KND sponsorship wasn’t as successful as with “The Adventures of Whatley Tupper,” it’s still by far the best paid promotional tool I’m aware of.  Nothing else has come even close to directly paying for itself (and I’m aware that advertising isn’t meant to immediately pay for itself).

I already have two more KND sponsorships in waiting.  One is for Whatley Tupper again (in mid-January, hoping a lot of people got Kindles for Christmas), and one for my upcoming choose your own adventure, “The Redemption of Mr. Sturlubok” on April 30th.  I’ll write more about my plans for the release of that book later.  Right now, Daniel and I are on track for finishing the draft in January sometime.  Should be good…

The End of November

Since I’m not updating my sales into Excel on a daily basis anymore, I can’t give a valid graph showing new sales anymore.  But, here’s my total sales on “The Adventures of Whatley Tupper” after a little more than three months:

Just a few shy of 250.  It’s actually over 250 if you include Amazon UK and Smashwords, but I’ll probably never actually get paid from either of those (especially Amazon UK–one has to break $100 USD to get a cheque mailed, separate from the Amazon US account, so that will probably take a few years).   The last boost in sales was my 4 day 99 cent sale that garnered a little bit of attention at the Amazon Community Discussions.   Since then, quite slow.  I still can’t seem to get past the just-under-one-a-day-average.  It’s been selling at that pace since the beginning of September, but that said, I’m also putting much less effort into promoting it.  The sales I’m getting are pretty much finding themselves.

So, what’s that?  250 sales in 3 months.  At this rate, I’ll break 1000 in the summer.  That sounds pretty cool, actually.  When I started this all in late August, I never thought that might be a possibility.  Of course, when I look that that awfully flat end of the graph, it makes me think that I’ll have to wait a lot more than a year.

By the way, I have “The Year We Finally Solved Everything” KND sponsorship coming up on December 7th.  Have I mentioned that before?  I could go back into my posts.  But I’m not going to.   I’ll just blather on and repeat myself like an old man.

Quiet Times

I wasn’t planning on updating my sales figures for “The Adventures of Whatley Tupper” beyond this point, but several people have asked me to continue.  I guess we all like to compare.  I’m not going to be as regular with it, and I’m not going to update my spreadsheet everyday–that was just getting annoying–but I will, from time to time, update my total sales.  I must say, since the burst of sales in the first half of November, from my Amazon 99 cent sale and ending with the KindleBoards Book of the Day sponsorship, things have been very, very, very quiet.  Like, 2 sales in the last week quiet.  Like, the quietest week I’ve had since publishing, quiet.  Now, that’s some quiet.

I noticed after my Kindle Nation Daily sponsorship spike that sales really flattened out, so perhaps this is related.  I’m not sure.  I guess, I have no idea where most of my sales for Whatley Tupper come from anymore.  I don’t believe anything really comes from forums, like KindleBoards or MobileReads, the people at those sites have seen my books already.  I don’t know how people stumble upon my books and buy one.  I presume through reading a blog review, some word of mouth.  Whatever it is, there’s no much happening.  But, I fine with it for now.  These are quiet times.  I’m still hoping for a few blog reviews before Christmas, and I have another KND sponsorship for Whatley in early January.  So, I know things will look up in the future.

Or, I hope things will look up in the future.