The World Ends in the UK

So, I’m a little confused, and if you’re reading this and you live in the UK, perhaps you can help.  Book One of How the World Ends has been available for a little over two weeks now, and it is doing surprisingly well in the UK.  I’ve made essentially no effort to promote this book in any marketplace, aside from this blog, a few tweets, and my Kindle Scout experiment.  In the UK, it’s been in the top 100 charts for paid Kindle books about alien invasions for a while, and has consistently been in the top 10 000 kindle books for the last couple of weeks (and there are more than two million kindle books available).   So, my question is: why?  Is there a social media presence from someone in the UK who has been promoting this book?  Or do those in the United Kingdom just have a soft-spot for apocalyptic fiction in which very little is explained and lots and lots of people die?

I’ve had books available on Amazon for more than six years now, and never have I had such a proportion of my sales for a book come from this marketplace (well over 50% of sales have come from the UK).  Does anyone know the answer to this?  If you do, please comment on this post, or email me directly.  You can find my email in the contact tab at the top.

I should also add that I have a soft-spot for the UK.  I worked in London for almost three years from 2000 – 2002, working as a teacher right after I finished my university degree.  Although the work was challenging, it was one of the greatest experiences of my life, and was foundational in making the person I am today.  And as such, there are references to England or London (usually small) in just about every book I’ve ever written.

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