So, let’s get this out of the way from the start, the thesis statement of my post: Kindle Nation Daily sponsorships (US) works. At least for me. Here’s my updated sales graphs:
Note the vertical scale. My previous highs were just under 10 in a day. Now it’s shot up to 50 (followed by 13 on Saturday). Look at some of my previous posts to see how previous peaks have been utterly dwarfed. The fact that in my experience the ad was paid for in less than 24 hours is quite impressive. I wouldn’t normally expect the cost of advertising to pay for itself so quickly. This truly is a win-win situation for Stephen Windwalker (the one-man operation that is Kindle Nation Daily) and for the sponsors. I do think that $80 is an appropriate fee for the day, and so I hope it doesn’t change for some time.
Now, of course, the question of how sales will be affected in the longer-term are still an unknown. My goal is for a slight but distinct improvement in day-to-day averages. Before this weekend, I tended to sell about 1 a day, a little less actually when you ignore various other promotions (such as interviews or Amazon discussions mentioned in previous posts). My goal is that I’ll average closer to 2 sales a day for the next few weeks. By next weekend I should start to get a feel of how this will play out. That said, I’ve already signed up for another KND sponsorship on December 7th. It will be interesting to see how a second sponsorship pans out.
This week I’ve also signed up for the KindleBoards book of the day (my date is November 14th and the cost was $35) and the RedAdept Reviews sponsorship (the week of January the 8th and the cost was $10). The fact that these are ‘click-me’ ads, akin to Google or Facebook ads that I don’t really think people ever click on, leads me to believe these will not be terribly cost-effective. At least not like KND.
This week, however, I don’t have any other promotions on the way. So, it should be a good way to see how the KND sponsorship plays out. So, in case my opinion is not clear enough, I now repeat for emphasis: I wholeheartedly recommend a Kindle Nation Daily sponsorship to any self-published author. And considering that just last week I was somewhat dissing the UK sponsorship, I didn’t think I’d be won over so completely.