So, the post KND week, and there hasn’t been much of an afterglow:
After the weekend, it was actually one of my slower weeks of sales. However, if there is going to be any lasting improvement in sales because of KND, it’ll have to involved people enjoying the book and telling their friends. Word of mouth takes time, if it happens at all. I’m still very impressed with my KND results, but I hope to see a general improvement. That said, I had no other promotions this week.
And this makes me realize that while I wait/hope for another blog to review my book, while I wait for another advertisement to have its day, I don’t feel like there’s a lot I can do to promote my book anymore. I used to try posting a lot at KindleBoards or MobileForums, and I still do, but I don’t think it’s making a difference to my sales. I feel that those who frequent these boards have already read/heard about my book, so I’m preaching to the choir, somewhat. These are great places to ask questions and learn about new promotions, but I don’t feel that I’m connecting with any new customers.
So, how does one connect with potential new customers at this point? First, I think I need to be patient. I’ve read many times that self-publishing is a marathon, not a sprint, and that sticks with me. It takes time to build a fan-base. It takes time to get reviews on Amazon. It takes time to get reviews from blogs (I’m still hoping for another three or so in the next couple of months). Often, I’m tempted to release my next book right away, but I’ve always come to the conclusion that it’s better to take it slow, build that fan-base, that review-base. I wrote the draft of my first novel in 1998 and I published by first book in August of 2010 through Amazon. There’s no need getting impatient. I have to keep telling myself this.
This week, I have an interview being posted at mustmutter. Also, I’m upping the price to $3.99, just to see what happens. I’d like to keep it there for some time, to be honest.
The Most Boring Blog Ever Written 
Just remember that with ebooks, there isn’t the need to slow down your publishing schedule the way there is with print books. You don’t have a limited window for each book on the shelves, and one book doesn’t push other books out.
IMHO, if you have books ready to go, you should publish them at the pace with which you can handle the work of publishing. (So if you’ve run out of marketing you can do on one book, start in on the next.) Readers like to see more books on the shelf.
You have a very good point. I was originally thinking of waiting until I’d built up a larger base of readers with my first book, but I can see the appeal, from the reader’s perspective, of an author having multiple books published.